The rise of the internet and smartphones have changed the way many businesses operate, even those in industries that don’t depend on the latest technology. Whether you’re a local business or an international operation, having an effective website is essential to the success of a business.
If you’ve had your website for years, it may be time to make some improvements that will make your site more useful.
Here are four reasons why you should have your website upgraded or redesigned by Zador Designs.
Make Your Site Fresh and More Appealing
A website is a business’s digital storefront, so it’s important that people visiting a website leave with a good impression of the company. Just like with a physical storefront, a website needs to be updated to keep things looking fresh and appealing.
Tastes and expectations change over time, so a site that was top-of-the-line a few years ago will seem dated to people visiting the site today. If a website looks like it hasn’t been updated in years, visitors may assume the company isn’t doing too well or that it’s not a professional operation.
Add Security Updates
Another reason to have your site overhauled relates to security. Website owners play a continual game of cat and mouse with hackers and other malicious parties that are looking for security flaws to exploit.
To keep your visitors’ information private, website owners need to ensure their site has the latest security updates and features. Many consumers will avoid sites that are missing certain security features, and it even affects the site’s presentation on specific browsers.
For example, sites that don’t use HTTPS protocols will be listed as “Not Secure” in Chrome browsers, which is going to turn some users away. Similarly, if your site isn’t using an updated version of PHP, there may be tiny flaws that a malicious party can exploit.
Increase Website Speed and Stability
Speed is an essential factor in determining the experience of visitors to a website. Consumers are used to finding the information they want online quickly.
If a site takes longer than 10 seconds to load, there’s a good chance that many visitors will abandon the website for another. Speed has become so vital that it’s a ranking factor Google uses to determine which pages to list in search results.
Many factors affect the speed of a website, which means there are many ways to improve the speed and stability of a website. When Zador Designs updates or redesigns a website, I address issues that may be slowing down the site and fix any glitches that lessen the experience for visitors.
Make Your Content More SEO Friendly
The best website in the world is useless if no one can find it. It’s vital for website owners to update their site to keep it SEO friendly.
Search engine optimization is the process of adjusting a website’s structure and content to make it rank higher on Google and other search engines. SEO changes continually, so a site that hasn’t been updated in years is no longer using the best practices for the industry.
A redesign or update for a website is the best time to change out the content to make it more appealing to visitors and to rank higher in search engine results.
Whatever goal you wish to accomplish with your website, Zador Designs can help by updating your site with high-quality design and adding features that will please visitors and search engine algorithms.
If it’s been a while since your last website overhaul, contact Zador Designs to get an estimate on updates and changes you need to make.