Google Analytics (GA) is used by businesses worldwide to track their online success. Whether you’re managing a digital store, running a blog, or more, Google Analytics helps you understand the behavior of your consumers and how you can best address their needs. Read on as we look at the many reasons why Google Analytics is essential for all businesses, especially those operating on a small scale.
Marketing strategies appear differently on different screens. You need to know whether your viewers are looking through a laptop screen or through their mobile devices. Many businesses capitalize on mobile traffic by developing apps. These apps are easier to navigate than websites and include in-app marketing tactics like push notifications and more.
In order to effectively market your service and sell it, you need to know the culture and geographic location of your customers. Create campaigns based on cultural preferences and meet your audience at the grassroots level. You’ll also be able to see which markets have untapped potential where you can succeed with the right business strategies.
Find out about your audience. Go beyond demographics and see what their buying pattern is, which age group and location of people is interested in what. For instance, if you’ve launched a premium version of a product you provide, you can design a marketing campaign designed to target a high-end audience.
See how your campaigns are being received by your audience. Through Google Analytics, you can find out how many new customers were drawn to your website through, say, a mass email campaign, etc. Google Analytics has a ‘goals’ segment whereby you can set targets and get alerts every time a new visitor subscribes to your newsletter, makes a purchase, and so on.
Google Analytics provides you with data on what keywords your audience is searching for. For instance, if you’re selling sweaters, the word “sweater” is too common. Instead, GA may recommend words like “winter party wear” to get more site traffic.
Compare site traffic between you and your competition. If your competitor is getting more traffic, analyze their digital marketing content to see what is behind their success. Stay ahead of market trends and customer preferences to build a solid brand name. You don’t necessarily have to create new content. Update old blogs to encourage new traffic.
See which social media sites are getting the most customer conversion, etc. If it’s Twitter, spend more on advertising there. If a platform isn’t generating enough customer traffic, push your advertising to see if it will increase your visibility.
If your website’s bounce rate is high, GA will help you find out why. Through detailed reports, learn whether it’s a difficult-to-navigate site, a poor layout, or more that is putting people off.
Activating the right Google Analytics tools can help your business advance and reach your relevant target audience.