You created an Instagram business page, but you don’t know where to go from here. Don’t worry; you aren’t alone. Getting online attention can be a long and taxing process, especially for a corporate page. Gathering traffic, generating ‘likes’ or ‘followers,’ and getting ample comments on your photos is all possible with the right content.
We all live half of our lives online, so it does matter how well you are represented. Prospective buyers are more likely to purchase if they can relate to your brand personality on Facebook. Whether you’re just starting out or trying to up your social media game, these tips and tricks can help you get noticed! Learn how to boost your social media following in some easy steps.
Speak Your Audience’s Language
Not all audiences are created equal. To engage the followers of your business page, you have to first determine what they are interested in. This will depend largely on who your ideal buyer is. Are they retired and located in the state of New York, school-going teenagers, or young adults who live in urban areas? By understanding the reader to the best of your ability, you can meet their needs better.
You can also use the advertising features on Facebook and Instagram. It can help you target audiences based on age, gender, geography, interests, psychosocial elements, and much more!
To be valid in your customers’ lives, you have to be active on social media. Posting regularly keeps you in on top of people’s newsfeeds and their minds. Post about everything from marketing campaigns to special discounts and loyalty cards. Make your audience feel like they have something to gain by following you. Some brands hold competitions that offer giveaways as prizes to ensure more traction on their pages.
For maximum engagement, some bloggers and social media celebrities post in ‘optimal hours’. For instance, posting your content at about 1 pm on a weekday afternoon guarantees engagement as it overlaps with lunchtime. On weekends, the best time to post is about 10 pm. This timing can vary depending on your ideal consumer.
‘Colabs’ Other Influencers
Another way to boost your social media following is by collaborating with other influencers. Join hands with another business that complements yours. This way, you will get to exchange your customer bases. This can help form a mutually-beneficial relationship that you both have much to gain from.
Use Hashtags and Follow Trends
Another great way to stay relevant is following hashtags and trends. The internet is a wild place and it doesn’t let you get bored for a second. If you want to capture the customer’s attention long-term, stay up-to-date with whatever is hot around town. If nothing else, you might get access to exciting content ideas!
We understand that running one social media account is taxing enough; let alone several at once. This is why we suggest that you run all your business accounts together. By tweaking the content here and there, you can fulfill the requirements of a particular platform. And once you get the hang of it, gaining more followers is only a matter of time!