With the entire world moving online, your website is the first impression people have of your brand. Think of it as them walking into your store and pretty much judging a brand by its cover. Large businesses invest a lot in designing their website and then updating the design to stay current. Small businesses don’t really have the room for this in their budget. However, if you want to compete in the market and gain loyal customers, you’ll have to set up a professional website.
There are many web designing agencies for this job. However, as a small business, you have a lot to gain by hiring a freelancer. Here are all the reasons why:
Freelancers usually work with a single or a handful of projects at a time. This is to ensure that each project gets the attention it deserves. Your freelancer will be willing to put in more hours. They’ll be ready to set up more meetings to understand your ideas and concepts and create the website of your dreams. Since freelancers are not bound by the rules of an entire company, they have more creative license to give you bolder ideas for a website that really stands out.
Freelancers don’t typically work from 9-5. They’re usually available around the clock. If you have an entrepreneurial setup and work odd hours, you may be able to get your freelancer to communicate with you in the middle of the night if you so please. If you have any urgent work, they’ll handle it on time.
Many web development companies have preset packages that can cost a lot, especially if you’re working on a tight budget. Freelancers are more flexible and may even provide you with some free services if they want you to consider them for future jobs.
Many people consider using software that lets them design their own websites. While you can get the basic structure, unless you’re qualified, you’ll struggle with taking it to the next level. Freelancers have the right skills and updated software to create websites that are worthy of standing up against your biggest competitors.
Freelancers will take into account the factors that you may have overlooked. These include:
• Creating a website that is compatible on all devices such as desktops, mobile phones, etc. After all, you don’t want a website that looks great on the big screen but is a nightmare to navigate on a cellphone.
• Making sure there is room for additions like more tabs, blog sections, etc. on your website without having to start from scratch in case you expand your business.
As long as you convey your ideas properly, a freelancer can give you the website of your dreams. Make sure to choose the right freelancer who knows what they’re doing and has a strong network in case you need access to more digital services like blogging, content marketing, and more.