Peter T. Erdelyi & Associates, INC.

The Client

Peter T. Erdelyi & Associates is a structural engineering firm in Los Angeles. Their services include structural design, soft-story retrofits, ADU garage conversions, etc. They focus on local real estate clients.

The Challenge

The firm requested to redesign an advertisement about their ADU garage conversion service that appeared in local magazines. They provided only the text content without any images since they didn’t have any completed projects at that time. They would also have liked to achieve higher conversion.

The Solution

Since they couldn't provide photos, I had to hire an architecture designer who could create 3D before/after images of ADU conversion. The company provided the ad content (copy), so all I had to do was to design an engaging and effective advertisement.
I had to use all five pictures and content. I wasn't allowed to skip anything, so I had to arrange the content to fit on one page. The client was delighted with the result because the ad wasn't just an engaging advertisement, but they got more calls than before.

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