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First Impressions- How Important is a Logo for Your Business?

Every time you come across golden arches when you’re driving, your brain immediately knows that there’s a McDonald’s outlet coming up soon. Every time you see a swoosh sign, you’re reminded of Nike. All brands, from the ones known worldwide to those on a national scale are identified by their logos. If you’re setting up […]

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Do Corporate Blogs Really Work

In 1994, Justin Hall wrote the world’s first-ever blog. He was a freelance journalist who just wanted to share his views with the world. And when he met the internet, a blog was born—although they called it a ‘personal homepage’ at that point. That was just the beginning. Soon, every ‘90s kid had one for […]

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‘See It, Gram It:’ Building Your Brand with Instagram

At first, Instagram was just an addendum to the already saturated market of social media apps. There just weren’t enough users to go around! But then something happened and having a Smartphone in your hand with every single app installed became the norm. Today, it stands as the second most popular photo-sharing app in the […]