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What is SEO (Search Engine Optimization)?

SEO is the process of increasing the visibility of a website when people search for a service, solution for a problem, etc., in Google or other search engines. When we do SEO, it’s practically about trying to make our website meet Google’s expectations as much as possible. These are called ranking factors, and Google uses […]

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The Guide to Using Google Analytics for Small Businesses

Both large and small scale businesses are always on the hunt for customer insights. After all, the only way to increase sales is to know who to sell to and how to sell to them. You can’t possibly stand in stores all day looking at the people coming in and observe their behavior. You can’t […]

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Marketing Strategies That Are Actually Effective

In the corporate world, there are different types of marketing strategies. As an organization, you can’t implement them all. The important step is to choose ones that are worth investing in. Which strategies will reach your target audience? Which ones will be met positively by your target audience? How many will make your audience perform […]

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Improving Your SEO

Search Engine Optimization (SEO) is the main way to increase relevant user traffic to your website. It’s particularly important for small scale businesses that are trying to increase their reach. In order to improve your SEO, and subsequently, your website ranking in the search engine results, you need to keep the following factors in mind: […]

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Improving Brand Visibility Online

For any new business owner, the most important task is making sure their brand is recognized and valued. If you have just started out, this may seem like a distant dream. In fact, in the pre-digital era you probably didn’t have a chance! But for those who have launched their businesses in this day and […]

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The Importance of Website Maintenance

Like most appliances, vehicles, and our homes, websites need proper regular maintenance to stay relevant and productive for businesses. Imagine a business still using the web design and functions from their early 2000s website version. Not really appealing, is it? Just creating and setting up a well-structured website is not enough. In order to make […]