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Why is Web Design Important for Your Business?

A web designer is using a digital pad.

Research indicates that the average internet user’s attention span is less than 8 seconds. This means that 8 seconds is all the time you have to engage them. To properly engage your visitors, you need to have a solid website, and to build a solid website, you need great web design. Here are all the reasons why web design is important:

First Impressions Are Last Impressions

Within seconds, customers decide whether they like your brand or not. If they like what they see, they’ll click forward and see what you have to offer. They may even share your website link with their friends. In the end, this site traffic will translate into higher sales.

If you put in effort into your web design, customers will perceive your product/service to be of good quality. They’ll also anticipate excellent customer service. The more welcome they feel, the more likely they are to browse. Your site design is basically your virtual receptionist. It invites people to come in and look around.

This is especially true if you’re a company that completes bulk orders, as you need to gain your consumers’ trust. If they’re spending thousands (or more) on an order, they want to work with a professional company that will give them their money’s worth. If you’re new in the market, your web design will be among the first things they’ll scrutinize.

Staying Ahead of Competition is Key

If nothing else, you need a great web design to stand out from the competition. If your competitor has an updated website, it will rank higher than you. This means that if someone searches for your product/service, they’ll stop by your competitor’s site first. You and your competition probably have similar prices and offer more or less the same thing, and one way to convince people to choose you is to have an appealing website.

Consistency Makes the Brand

If you’re new in the market, you want to build an image for yourself. You want customers to be able to recognize you because of your distinctive branding. Use the same design across your website. This includes using the same fonts, layouts, and overall aesthetic. If every page is different, your audience will get confused. Using the same colors and styles will help them recognize you. For instance, every time you see a chocolate bar with dark purple wrapping, you know it’s Cadbury’s Dairy Milk.

Just remember to choose a design that you can carry forward. As you expand your company, you’ll have to stick to the same style.

Note: Yes, companies do occasionally rebrand, but don’t choose your brand style with this in mind.

Your Web Design Will Affect Your SEO Strategy

How you post content on your site will affect the search engine index of your website. Apart from having quality content, some web design elements affect your SEO. You’ll need a professional web designer to help you here. But the gist is that your web design code needs to help you boost your SEO.

Endnote

The aim is to get your audience to stay on your website for longer. The more they browse, the more likely it is to convert into sales growth for you.

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